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The Revere Ware Community

We sell a fair amount of our parts through our website and Ebay, so Revere Ware fans are clearly online, but how Internet savvy are they?

Sadly, not that Internet savvy. Seems nobody is talking about Revere Ware on Twitter and Facebook has a sum total of zero groups related to Revere Ware.

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Ebay Trends

Since I first reported the trends I’ve been following of Revere Ware items for sale on Ebay, the trend has changed from flat to clearly rising. Since we don’t have multiple years of data to look at (yet), it is impossible to speculate whether this is a yearly cyclical trend or a general upward trend.

Ebay history

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Repairing Lids

If you have a lid that the screw stud has broken off of (which can happen if it rusts), we’ve added some simple directions for repairing the lids and adding a screw. Revere Ware lid knobs use an 8-32 machine screw thread.

Broken knob stud

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Revere Ware Trends

The graph below represents the frequency of searches for “revere ware” on Google over about the last three years.

Google Trends

There is definitely a serious bump in searches for Revere Ware around the holidays; I am looking forward to seeing what that does to our sales. But the main point is that the frequency in searches for Revere Ware appears to be slowly dropping over time. This means that it is more important than ever to preserve the Revere Ware heritage and history, such as what we do here in making old manuals and other useful Revere Ware information available to anyone that might be looking for it.

But the other point we might infer from this graph is that less people are searching for Revere Ware information because that information is harder and harder to find. Our sales continue to grow at about 20-30% a months I am convinced because more people are able to find us, not because more people are interested in replacement parts. This is where we ask for your help. The majority of our traffic comes from blogs and other discussions where people are discussing Revere Ware, and someone posts a link to our site. You can help people find not only the useful information we provide but the parts we sell by linking to our site wherever you can.

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Revere Ware on Ebay

Undoubtedly the best places to find vintage Revere Ware are your local thrift stores and Ebay. Curious a few months back, I wanted to see how the supply of Revere Ware on Ebay fluctuates over time, so I created an automated program to determine the number of Ebay auctions for “revere ware.” As you can see form the results below, the supply of Revere Ware on Ebay has stayed pretty much the same over the last 4 months

Ebay

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Vintage vs Newer Revere Ware

Are recent Craigslist ad for a set of Revere Ware is a perfect example of the difference between the vintage era Revere Ware (1939-1968) and the newer Revere Ware. The ad claims “6 qt. Dutch oven is the only piece that is NOT copper clad. It too is a later piece.”

Non vintage pot

Note the newer style handles. This is clearly a post-1968 pot.  I’m not sure if Revere Ware maid stainless only pieces exactly like this but I suspect what happened is the thin copper layer of the inferior process used after 1968 has worn off over time. Something that can wear off from simply care means the copper layer is so thin it isn’t doing what it is supposed to – spreading the heat to avoid burns.

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Revere Ware Warranty Claims

People often confuse us with the company that owns the official Revere Ware brand, World Kitchen LLC; we receive the occasional request for warranty claims, despite the disclaimers posted both on our home page and contact form. Yes there is a Revere Ware in our name (we sell only parts and have information for Revere Ware cookware) but I suspect it is more wishful thinking than anything else that drives people to contact us; we actually respond to every single email and letter we receive, and have tons of useful information posted on our site. I have yet to get a response from an email I’ve sent to World Kitchen’s customer service, and I’ve tried quite a few times.

So, just to reiterate, we are NOT the Revere Ware company and can not handle warranty claims for broken Revere Ware cookware. You can find the official Revere Ware company here, their warranty information here, and their contact information here.

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Helping People

We started this business because of our own frustration of not being able to get replacement parts for older (and even newer) Revere Ware cookware. We thought perhaps there were others like ourselves that really wanted to keep their cookware going. But, it still surprises us sometimes the extent to which people really love their Revere Ware, like our customer Maggie who continued to use her pot even though the handles were mostly gone.
Stubs Stubs

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We Made the First Page!

To compare Google vs the new Bing search engine, someone created a page (called Bingle) that shows the results from each side by side. To try it out, of course, we tried searching “revere ware.” We are happy to report that we’ve made the first page for BOTH search engines, landing in the 6th slot in Google and the 9th slot on Bing. Of course, results like this change daily.

Update: the Bingle site is no longer active

If you haven’t figured us out, we are all about preserving the Revere Ware heritage. Anything that helps get the word out is good. We appreciate any help getting the word out, as well as contributions to our information archive.

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