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Archive | September, 2018

Where is Revere Ware headed?

About two months ago, we did a post tossing out the theory that Corelle Brands (which World Kitchen, who owns the Revere Ware brand, became last year) looked like they might be preparing to dump the Revere Ware brand.  Here is a good indication of why.

Consider their organic search ranking for

Now look at ours.

That’s right, the big company that actually sells the cookware only has 4 times the organic search traffic as we, the little guys that just sell a few replacement parts, do, and going down.

We one multiplied our annual revenue times 4, their revenue would not amount to much at all.

I can see why they might consider dumping the brand.

It does look like they tried to increase their traffic based on paid search around the time that Corelle Brands bought World Kitchen.

But this could be just to drive traffic to their other brands as well.




Here is an interesting piece currently for sale on eBay, a 10 quart stock pot.

First of all, what a great starting price for a new in box (NIB) item, only $35.  If you are looking for a nice Revere Ware stock pot, I’d jump on this.

What makes this interesting is the confluence of styles.  On the one hand, it has the vintage handles.

On the other hand, it does not have the process patent stamp, which I’ve always seen on this style stock pot (with those handles).

I also don’t believe I’ve ever seen a 10 quart stock pot with those style handles.

My guess is that this is something that was produced around 1968, just when Revere Ware was transitioning from the vintage era to the newer (cheaper) era of cookware.