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Revere Ware on eBay continues to grow

It was less than two months ago that we bench marked the number of Revere Ware related listing on eBay at just under 13,000.  But now:

Wow.  Just wow.  It is hard to pinpoint exactly what is causing this upsurge to continue at such a rapid rate.  In much of the country, life is slowly getting somewhat back to normal.  Our sales have slowed a little from the holiday high, but still remain far above our typical level as evidenced by this graph of monthly sales for all the years we’ve been in business.

You can see 2020 broke ranks in March / April from prior years and continued at a high level throughout the year, interrupted only when we removed our parts from Amazon.com in October 2020 due to some inappropriate customer behavior.  This year the part has continued, with last months sales more like what a typical December used to be like.

There has been a lot of talk about what changes that were forced upon us by the pandemic will remain.  It seems that cooking at home is still wildly popular by all measures.

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2020: It was a great year for Revere Ware!

Looking at the graph of Google searches for the term “Revere Ware” since 2004, you might think interest in the brand is dying a slow death.

But look at the bump on the far right.

Clearly, overall interest in Revere Ware has bottomed out and is now going up again.  Impressions for the ad keywords we use on Google Adwords tells an even more encouraging story.

According to the number of impressions, which tracks a wider variety of Revere Ware related searches, interest bottomed out in 2012 and has gone up significantly since then.  As another data point, here are the eBay listings graph from our revereware.org site that categorizes eBay Revere Ware auctions.

That goes back to 2009, and the number of listed items has continually gone up, with a huge bump this year.  Then there are our sales over the last year.

All I can say is wow!  Every month since April has far outperformed prior years, and December was our largest sales month since we started selling replacement parts in 2009.  The graph of total revenue per year shows the year over year bump a little clearer.

Our sales have climbed continuously since we started selling parts. The Revere Ware brand may be officially dead, but interest in Revere Ware is far from dead, and experienced quite a revival in 2020.

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Some orders are seeing a shipping delay

Due to a lost bulk shipment to our fulfillment contractor, our lid knobs went out of stuck in Late December unbeknownst to us.  We discovered it last week as we noticed that some orders from late December and forward had not been shipped.  We worked quickly last week to get more stock to our contractor’s warehouse.  The stuck orders should start shipping soon.

We apologize for the inconvenience for anyone affected by this.

Update 1/11/20 : All stuck orders have been shipped and everything is back to normal

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Merry Christmas and Happy Revere Ware

This month seems likely to be, like most of this year, a record setting one for us.  People appear to have really hunkered down and gotten in to home cooking if our sales of our Revere Ware replacement parts are any indication.

Just a reminder that if you are shopping with us for a present for a loved one, and hope to have it under the tree by Christmas, place your order ASAP, as Christmas is getting close and the USPS isn’t getting any faster.

Happy Holidays!

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What we’ll put up with for our Revere Ware

A customer’s Mom loved her Revere Ware and for years put up with a broken handle by using a rubber band to hold it together.

Then she found us and replaced the handle.

She writes:

The part you sent fit PERFECTLY and took me less than 5 min to install. The rubber band was to make fun of my mom who had it like that for 10 years  😉 Thx so much! 🙏🏽

We love a happy ending. 🙂

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USPS is still having issues

It has been an interesting few months for, well, everything, including USPS mailings.  Here is some of the oddities I’ve seen in the last month:

  • Packages having random delivery time delays
  • Packages that are marked as undeliverable and sent back to us despite having the correct address
  • Letters that take a month or more to arrive just within California
  • An international package that sat for over two months in the Port of LA waiting for international transport
  • Deliveries to the correct address on the wrong street or the wrong address on the correct street

Just a reminder to be patient as shipments from us may not arrive in a timely fashion due to these issues, or may not arrive at all.  Check the tracking which you’ll get with our shipping confirmation email to see what is going on.  If it says delivered, check with your neighbors to see if they received it by accident.

Just understand that we aren’t the USPS and probably have less of a chance of finding a mis-delivered package than you do by talking to your neighbors, mail carrier, or local Post Office.  Please exhaust your local options before expecting us to re-ship your order.

If your order is ultimately not delivered, don’t worry, we’ll do everything we can to make it right.

 

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Insight into the cyclical nature of our business

For years, we’ve seen a sales cycle that peaks around the holidays, and troughs in mid-summer.  Everything associated with our business follows this same cycle, so we are pretty sure it represents the level of interest people have in finding replacement parts for their cookware, and not something else.

And then there is this year, the blue line above.  May was our best month we’ve ever had in 11 years, by a significant margin.

My best guess has been that the holidays bore an increase of sentimentality, which caused people to want to refurbish their Revere Ware, or perhaps do it as a gift for a loved one.  I’d also assumed that the increase in sales we are seeing in the last few months is because people have more time on their hands, and are doing things they have long put off.

In casual conversation with my mother yesterday, a very astute woman and practicing certified public accountant, I mentioned the cyclicality of our sales to her.  She immediately came up with the idea that the current sales increase is driven by the fact that people are cooking more now.

That sure make a lot of sense.  People do cook some pretty prominent meals during the holiday months, and people are preparing their own food more now, as we well know.

I tried to find studies about cooking at home (or restaurant sales) versus time of the year, but was unable to find any data to back up the new theory. Still, I like it better than my last theory. 🙂

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Things are getting back to normal

Our sales continue to be substantially higher than the same period last year.  Because Amazon.com has been limiting restocking shipments for all but essential items, we were starting to get worried about our inventory running out; we began the pandemic lockdown with about 3 months of inventory for normal volumes we expected this time of year, and some of our parts inventory were getting thing.

Amazon did start allowing some restocking of non-essential items, but in the last few weeks, we were very limited in what we could send; we only managed to get a few part numbers that were close to being exhausted restocked and could only send a small amount of each item.

That all changed last week when, without receiving any official notice, we discovered that there were no longer limits on the restocking of any of our parts.  We’ve managed to ship a considerable amount of inventory to Amazon.com now that should bring us back to our 2-3 month stock level targets.

We’ve also continued to frequently restock our fulfillment center that serves orders made from our website.  You should have no trouble getting our items from either source.

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Sales so far in May – Wow

We previously noted that our April sales were considerably higher than the typical April, and more in line with a month around the holidays, our busiest time of year.

Well so far May is on track to be even bigger than April and overall one of our biggest months of the last year.

With all the talk of economic reopening in the news over the last week, our sales seem to indicate people are still at home and looking for things to do.

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We’ve added Puerto Rico to our shipping destinations

After a customer request, we have added Puerto Rico as a shipping and billing option.  We’ve hesitated to add countries other than the US and Canada to our shipping destinations because configuration and rate selection must be done separately for each country. Puerto Rico however gets the same US domestic shipping rates so we were able to add it to our US domestic shipping zone, which made things a lot easier.

However, because Puerto Rico falls in a grey area where it isn’t really a separate country than the US, and it isn’t a state, there is one quirk; when you select Puerto Rico as the “country”, it doesn’t show any selection for the state, and you have to manually add Puerto Rico as the state, in addition to it being the country.

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