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Revere Ware print advertising mats

I found these on eBay and, honestly, I have no idea exactly how they might be used.  The material is some sort of card board.  Here is what the front (proper text orientation) looks like:

And the underside looks like this:

That’s not a blurry picture, that’s what the underside looks like.  My guess is that these are proofs for advertising print plates for newspaper ads.  If anyone has any more information on exactly what these are or how they were used, please contact us.

If you look at the cookware pieces, you will notice that they are the pre-1968 era styles.



The Revere Ware era

This advertisement from Life Magazine in 1956 does a good job at characterizing the Revere Ware era, when it was most popular and extremely well made, and it contains some of my favorite pieces, including the domed Dutch Oven, the classic tea kettle, the coffer percolator, the square skillet, and the griddle.


The Beauty and Pleasure of vintage revere ware

Customer Judy perfectly captured our thoughts on Revere Ware with this comment:

When I married in 1979 it was very hard to find Revere cookware. I know it was still being made, but it was not easy to find unless you lived in larger urban areas. My mother had (& still has) Revere. However, she wasn’t going to let me have it. When my last cookware needed replacing, I was in a pickle. I was fed up with imported junk and could not find anything I liked. Then, I came across a small used pot and bought it. It was love at first cook. Even with a ding and slight warp in the bottom, it cooked better than anything I have ever owned. Since then I have been a regular at second hand stores looking for Revere cookware. I love it. Today I found a skillet with double circle stamp. Someone once asked me it I was going to resell a piece that I had in my buggy. NEVER!



The economics of small business: when a business is a passion

I often wonder why I do some much for this business when it doesn’t always make economic sense.

Not every business is a profit hungry capitalist empire.  Many small business owners are in business because they are really committed to and passionate about what they do.

Pure capitalism demands that you make logical decisions about revenue and profit margins and only enter a line of business or stay in it when it makes enough money.  But many small business owners got into business not because they wanted to make a lot of money (although making money is nice) but because they felt a need to provide a product or service that they felt people really need.

Often, when this is the case, small business owners do a lot more for their business, in terms of time and money, than the typical business might.

Take our business for example.  We started making replacement parts for Revere Ware, well, because we wanted them, and were frustrated that we couldn’t get them.  Without new parts, our perfectly good 60 year old cookware was useless.  We blindly hoped that there were many others out there that felt the same way we did.

And there are.  We’ve not sure how much we’ve contributed to the rise in popularity of vintage Revere Ware, as evidenced by the increasingly growing numbers of Revere Ware cookware for sale on eBay since we started selling our replacement parts, but we’d like to think we’ve helped people get more pleasure and years more use out of their Revere Ware.

But small business isn’t always about good sense or dollars and cents; sometimes it is about becoming a positive force in that which you feel passionate about.  Small business owners who are passionate about their business will often go much farther than other business owners to provide a good product and service for others interested in what their business is about.

To that end, we’ve spent a lot of time doing things like, organizing all the Revere Ware for sale on eBay so you can easily find what you need, painstakingly searching for and scanning vintage instructions and other materials so we can to help you better understand your cookware, providing DIY how-to guides to help you fix your broken cookware, collecting historical materials, recipes, and such, continuing to add more parts to our catalog because people are asking for them, and spending hours answering questions that often have nothing to do with making a sale.

Economically, this business might not make sense.  With day jobs, small children, and a house under construction, making the time to answer questions or deal with negative feedback on is not always easy.  Our time might be better spent elsewhere.


Help identifying some Revere Ware cookware

Customer Zach is curious what line his Revere Ware might be part of, see pictures below.

Zach writes:

Hello! I just picked up a beautiful RW 3qt copper-bottom saucepan and a matching 10″ skillet (with vertical sidewalls) at Goodwill. I love them, but am having trouble determining the line with which they were produced. They are similar to the Chef Request line and the Chef Preference line’s descriptions on your “Revere Ware History” site, but I don’t quite think that’s what they are because that line was made in Indonesia and these are made in China.

Is anyone able to identify these pieces as part of a particular Revere Ware line?


Capturing the Revere Ware era

This ad from 1948 captures the Revere Ware era perfectly.  We use our tea kettle almost every day but the percolator had been sitting in the garage due to a fancy espresso machine in the house.

I recently took my family camping which proved to be a perfect opportunity to try out my vintage Revere Ware percolator.

The percolator worked well and made great (and strong) coffee.   The directions I’ve found for this percolator say to percolate for 3 to 4 minutes.  Before the Revere Ware percolator, the only percolators I’d used in recent history are the large electric ones that make coffee in large batches; these stop percolating on their own.  I found myself letting the coffee percolate much longer than 3 or 4 minutes, expecting it to stop, hence the strong coffee.

The only trouble I had was a little of the coffee grounds escaped the basket and ended up in the coffee.  If I just let it settle for a few minutes before serving, it wasn’t a problem.


Letters from customers

We get a lot of sweet letters from long time Revere Ware users.  Here is the one we received recently:

Dear Sir,

I thought you might be interested in this.  In 1949 I was 16 yrs old.  I bought from a traveling salesman a 4 piece set of Revere Ware.  It was a Dutch oven, a 2 qt. sauce pan with lid, a 10 inch frying pan with lid, and a 6 cup coffee pot.

They are still being used nearly every day.  I married in June 1951.  My husband to be payed off the pans.

They look great.  I keep them with Cameo Copper & Brass cleaner.   The Patent # is 2272609.  The made under process patent is 2272609.  These pans have been used for 62 yrs and are still going strong.  The Dutch oven gets used a lot.  I make lots of soups, chile, etc.; things that can be frozen.  That way I eat healthy.

Thank you for a wonderful set of cooking ware.

At 16 yrs in a family of 8 children and my mom, I had a job and could make payments.  My family was 4 children.

– Marie

What a wonderful window into another era.  This highlights just how much a part of everyday life a product like Revere Ware was back then, and still is for many people.  While we aren’t the makers of the cookware (but people still refuse to believe it, perhaps because we are only ones that provide parts, information, and customer service these days) the storied nature of the product is what motivated us to do what we do.


Revere Ware in the movies

I mostly try to post useful stuff related to Revere Ware, but sometimes I am struck with a bit of nostalgia, like yesterday, watching an old move called Underwater! from 1955 with Jane Russel.  This scene on a boat shows Revere Ware prominently hanging in the background.