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The demise of the Revere Ware brand – the insult continues

In the ongoing saga of the thoughtless silent termination of the official Revere Ware brand, I have come across yet another prescient indicator of how little thought actually went into the decision and its aftermath.

If you search for Revere Ware on Google, here is the first result:

This takes you to this page on the Corelle website:

How fitting … it simply no longer exists.  But you can still sign up for Revere news and promotions.  And, rather than revising this page further than the no longer exists message, they left the prior categories of products (Stainless Steel, Hard Anodized, Open Stock, and Sets) and simply replaced the images with stock photos of other Corelle products that don’t at all related to the titles.

And to top it all off, they proudly announce at the top, Revere, since 1801.

Despite the fact that the most iconic Revere Ware products, the copper bottom cookware, was a complete dud as a quality product for the last decade few decades, it is sad that Revere Ware met such a demise, rather than passing the brand on to someone else that might make a better go of it.

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RIP Revere Ware 1939 – 2018

We wrote last summer that it appears that World Kitchen / Corelle Brands, the owner of the Revere Ware brand, was preparing to ditch the brand altogether.  This is after coming out with a new line or Revere Ware branded cookware back in 2016.

We got a tip off this week from a customer that tried to contact Revere Ware support:

I contacted by phone World Kitchens and talked to a rep about revere ware warranty replacement of a knob on my 3 quart sauce pan.  She said her company no longer represents revere ware or their warranties anymore.  I am interested in the knob replacement you show for the saucepan as that is the exact knob that will no stay on the screw of my saucepan.

If you go to revereware.com, this is what you see:

There is no mention of Revere Ware anywhere on the site anymore.

The Corelle Brands corporate site also no longer has any mention of Revere Ware.

This seems a very unceremonious end to the Revere Ware brand, to be silently disappeared without any public contemplation, explanation, or appreciation.  The Revere Brand was once the most popular cookware brand in the US.

It would appear that we are the last place you can go for any type of Revere Ware support and replacement.

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Large pressure cooker sauce pan

Customer Lenora found this oddity at an estate sale.  It looks like the bottom of a pressure cooker, but without the rim to hold the lid on.

My first thought is that someone got frustrated on not being able to use their pressure cooker for lack of replacement parts, and removed the rim, but Lenora says there are no signs of the rim having been worked by hand.

She says:

From what i can see, The rim doesn’t look manipulated at all and we thought perhaps it was a modified pressure cooker too except that the inside bottoms of this pot does not look anything like the bottoms of the pressure cook.  I’d also like to note we live about 15 minutes from Rome, NY and my dad thought perhaps this was a custom piece a worker may have made just on a whim for themselves?? We’ve scoured the internet and really can’t find anything else like it?

And then there is this auction she found for an identical piece.

Perhaps it was a prototype that never made it to production.  This wouldn’t be the first time we’ve seen oddities like this that appear to be one of few of a kind.

Both of them have something extra  on the process patent stamp, a “U” on one and a “G” on the other.

I’ve always thought that pressure cookers would make a pretty good sauce pan or stock pot overall, as have pretty thick walls to handle the pressure, so they spread the heat well, and the bottom tend to stay very flat, but the rim is a bit annoying if all you want is a pan as it gets in the way of a lid.  This seems like the best of both worlds.

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I see red

Growing up, we had a chair that one half of our family claimed was green, and the other half brown.  These handles recently listed on eBay (here and here) are similar, I see red, but also admit to the possibility that they are orange.

If you are one of the Revere Ware collectors who shares the fascination with colored handles with the people that seem to bid these up quite high, now is your chance.

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Tweener

Here is an interesting piece currently for sale on eBay, a 10 quart stock pot.

First of all, what a great starting price for a new in box (NIB) item, only $35.  If you are looking for a nice Revere Ware stock pot, I’d jump on this.

What makes this interesting is the confluence of styles.  On the one hand, it has the vintage handles.

On the other hand, it does not have the process patent stamp, which I’ve always seen on this style stock pot (with those handles).

I also don’t believe I’ve ever seen a 10 quart stock pot with those style handles.

My guess is that this is something that was produced around 1968, just when Revere Ware was transitioning from the vintage era to the newer (cheaper) era of cookware.

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Orange Bakelite

I still don’t understand the reasons Revere Ware made some colored Bakelite parts, but we do come across them from time to time.  Occasionally, they sell for ridiculous amounts on eBay.

Lynda sent us these pictures of her sauce pan with orange Bakelite parts.

So far, we’ve seen yellow, white, blue, and orange colored Bakelite.  And of course, black. 🙂

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Tweener sauce pan

Customer Phil sent us photos of his unique Revere Ware sauce pan, the second one of this type he has seen.  It has the process patent stamp on the bottom but has the handle of the post-1968 type cookware.

From my experience owning some 100 different Revere Ware pieces, and looking through  thousands more on eBay and in thrift stores, I’ve never seen one of this type, so they must be pretty rare and unique.

My only guess is that perhaps this was an intermediate prototype that was developed internally to Revere Ware during the period of the transition, and taken home by an employee.

Anyone else have any unique pieces they want to share with the Revere Ware community?  Please contact us and send us some pictures.

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Google Trends and interest in Revere Ware

We occasionally get asked by people outside the US and Canada whether we ship to other countries.  We don’t presently.  Every country has unique shipping requirements and takes some effort to support; sales to that country have to be worth that effort.

Google Trends allows you to peer into Google search queries to see how popular they are over time and by region.  Here is a search for Revere Ware:

What this shows is pretty clear:

1. Interest in Revere Ware is declining over time.  In the last 14 years, interest has dropped by about 3/4.

2. Interest is entirely limited to the United States.

For us, this means that, there almost certainly isn’t enough demand in other countries to justify the effort to support shipping there.  We do support Canada, which we only sell the occasional part to, but that work is already behind us.

Lastly, it is interesting to see that Google searches mirror what we see ourselves in interest in our products; a yearly cycle of interest that peaks around the holidays and is lowest around mid-summer.  This must have something to with replacement parts for Revere Ware being the perfect holiday gift for that hard to shop for parent or grand-parent.

 

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