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The Revere Ware name still pulls people in

I’ve always wondered by our Google advertising cost per click continues to go up over time.  We are the only ones that sell Revere Ware replacement parts, so you would think there isn’t much competition.  But while Revere Ware is no longer sold, the brand still does hold cache at seems, as plenty of large retailers draw people in with the Revere Ware name.  Take this search result for Bed Bath & Beyond:

When you actually go to the page, this is what you see.

None of that is Revere Ware of course.  But perhaps enough people still show interest in the brand that retailers like Bed Bath & Beyond know that some people will come to see if there is actually any for sale, and perhaps end up buying something else.

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Warranty on a Revere Ware refrigerator magnet?

My mother has had a Revere Ware skillet refrigerator magnet for years and when I started this business, I wanted one too. I dutifully found on on eBay and it has adorned our house ever since.

So when I came across a Revere Ware tea kettle magnet recently on eBay, I got a little excited.

25 year warranty?  Here is the back of that product card.

Wow, seems legitimate.  That’s the first warranty I’ve ever heard of on a refrigerator magnet.  25 years no less.

I suppose putting the warranty on there was good advertising, and very few were likely to actually try to make good on that claim.

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Tole Revere Ware percolator

I’ve never heard of Tole painting before coming across this very unique Revere Ware coffee pot on eBay.  According to Wikipedia:

Tole painting is the folk art of decorative painting on tin and wooden utensils, objects and furniture. Typical metal objects include utensils, coffee pots, and similar household items. Wooden objects include tables, chairs, and chests, including hope chests, toyboxes and jewelry boxes.

It’s certainly interesting and unique, but I don’t think my wife would want it displayed prominently in the house.

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Colored handles – some are and some aren’t

In our periodic investigation of colored Bakelite handles, and whether they are really colored Bakelite or just painted, today’s eBay listings give some great examples.  Here is what appears to be a real colored Bakelite handle:

The fact that the box shows a colored handles is a pretty good indicator.

You can also look into the screw holes and see that the color appears to be through and through.

On the other hand, take a look at this white knob:

 

It clearly shows signs of being painted:

so I think the answer is, some are truly colored and some are painted. Whether painted by a Revere Ware owner or by Revere Ware itself, who knows.

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Corelle shows even more disinterest in the Revere Ware brand

We’ve written about the abandonment of the Revere Ware brand by Corelle, its owners since 2017 when they bought World Kitchen.  While the Revere Ware website pages would still show up in Google, they would land on a “not found” page on the Corelle website.  Now it gets even worse; it appears they are letting the URL itself slide.  Here is what we got when we visited their site today:

I would have thought they might still try to get some traffic out of the brand that they could redirect to their other products, but it seems they see no value in it at all.

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How to make beer elegant

My first reaction to the Revere Tapster was, “How elegant!”  Take a boring can of beer and serves it like a fine beverage.  You insert a can of beer, and close the lid, which punctures the can, and allows you to pour it out of a beautiful looking server.

 

It’s available for purchase at a very reasonable price.

 

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