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Corelle buys Instant Pot

In what is being called a merger, Corelle Brands, which owns the Revere Ware brand, but quietly buried it last year, is acquiring Instant Pot maker Instant Brands.

There are a couple of reasons this is considered news with respect to Revere Ware.  The first is that, in the news releases and other coverage about the merger, there is no mention of the Revere Ware brand.  To date, we haven’t seen any coverage of the quiet demise of Revere Ware, and this is no different.

The second, is that, as we pointed out, the Revere Ware Meal-n-Minutes is somewhat the spiritual precursor of the Instant Pot.  The Meal-n-Minutes, which came out in the 80’s, is almost exactly an Instant Pot.  This is sort of a full circle for the owners of the Revere Ware brand.

Similar?  You be the judge.  Instant Pot on top, Meal-n-Minutes on the bottom.

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