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More Google Trends fun

Every once-in-a-while I like to play around with Google Trends and see what it can tell me about Revere Ware interest.  Here is the interest in the search term “revere ware” since 2004 (the earliest they offer).

So what can we glean from this?

First, clearly Revere Ware is a dying brand.  Interest now is about 1/4 of what it was in 2004.  But if you look at the last 5 years or so, you can see that the interest in Revere Ware has leveled off and isn’t really declining much anymore. My guess is that the historical original day-to-day Revere Ware users are being replaced now by the nostalgic users and vintage buffs.  For example, I didn’t think much about Revere Ware before about the mid-2000’s, and here I am now, neck deep in it.

The second thing is that the search trends very clearly show what we’ve seen for years in terms of our cyclical sales; people are much more interested in Revere Ware around the holidays.

If we include Google Shopping results only, we can clearly see the death of new Revere Ware sales after Corelle abandoned the brand.

If we look at just images searches, we can see it is increasing slightly over time.

This supports the nostalgic interest theory; more people are posting images of Revere Ware to Instagram, etc.  If we compare the level of interest in Revere Ware searches with searches for the term “vintage cookware”:

 

And indeed, interest in the term vintage cookware is slightly increasing over time.

That’s all for now.

 

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Sales tax complexity relief is slow in coming, but there is progress

We’ve blogged a number of times on the coming sales tax armageddon that is coming due to the South Dakota vs Wayfair Supreme Court decision, unless something is done.

A new law in Colorado is the first I’ve seen that attempts to address this issue.  This quote from a member of the Colorado Senate does a good job of describing the issue:

Colorado has 344 taxing jurisdictions that include cities, counties and special districts, and 638 unique tax rates, Meneghel said. It would be a huge operational burden on small businesses to file up to about 600 new tax returns each month without the grace period that the law provides, he said.

Colorado’s solution is:

The new law also provides that businesses that sell through a marketplace facilitator such as Amazon or similar online entities are exempt from collecting and remitting sales tax; that responsibility will fall to the marketplace entity beginning Oct. 1.

That’s exactly one of the solutions we were hoping for.  Amazon.com for one, doesn’t have a great system for helping their 3rd party Marketplace sellers handle sales tax.  It is incredibly difficult to just find out what sales occurred where.   They, on the other hand, would have no problem collecting sales tax, and submitting returns, for every jurisdiction in the US, which they probably already do.

In addition to requiring marketplace facilitators to collect sales tax on their sellers behalf, there are a couple of other solutions I can think of.

  • Instead of just a threshold of sales into a state to trigger collection of sales tax in that state, have a federally mandated threshold, below which any seller is only required to collect sales tax in the jurisdiction where they are located.

Many, if not most business licensing schemes work with a gross receipts threshold; say, below $250,000 in gross receipts, you pay a flat business license fee; above it you pay a percentage of gross receipts as a business license fee.  Why not have such a threshold for engaging sales tax complexity?

But this is really just a partial solution.  There will be a huge burden placed on a business the minute they surpass the threshold.  But at least that would allow some small businesses to avoid the sales tax trap.

  • Create a federal technical system for collecting sales tax and distributing it to the right jurisdictions

Imagine a Federally mandated tax calculation system / service you could plug into any e-commerce software that would calculate the exact sales tax due for where an order is shipped.  A merchant would then simply pay the federal tax collection agency the total sales tax collected and they would distribute it to the proper jurisdictions.

Okay, so governments don’t have a great track record when it comes to implementing technology systems.  If a Federal law existed that removed the requirement for businesses filing returns in every jurisdiction for which sales tax was collected, in lieu of using a private service that offered the above solution, that would enable private services to start offering such a collection and distribution service.  I would gladly pay a reasonable fee for a service like this.

The point is, something needs to be done to allow small businesses to simply exist in this new sales tax reality.  And imagine how much wasted time and money on sales tax compliance businesses of all sizes could recoup with a setup like this.

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Handle separation – another option

We did a post last year about repairing handles that separate from the pot.  The results were not great; the metal is too thin for arc welding, and brazing worked, but the appearance was marginal.

Reader Daniel took a much simpler approach to repairing his sauce pan:

I drilled out the eight old attach spots with a 7/64 bit, reattached the handle with 1/4″L No. 3 stainless pan head machine screws, flat washers, lock washers and nuts. 3/16″ L may also work. Works better than new! Don’t throw them away; fix them!

Here are some pictures of the result.  I like it; it is simple and works.

 

 

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Canada shipping is broken at the moment (now fixed)

The challenge setting up international shipping methods, as we outlined recently, unfortunately includes sometime difficulties when the software that runs our website changes as we install updates.  This happened recently and it appears to have broken our Canadian shipping in so that the cheaper shipping methods disappeared, making shipping to Canada overly expensive.

We hope to have this fixed in the next few days.

Update: this is fixed now.

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Why we don’t ship worldwide

We get inquires from time to time about shipping to various countries around the world – Australia, New Zealand, Europe, Latin America, to name a few.

To understand why we don’t ship worldwide at this time, consider the following Google Trends graphic.

This shows the searches for “revere ware” since 2004, by country.  It seems pretty clear that Revere Ware interest is confined almost entirely to the US.

If it was simple to ship worldwide, we’d do it anyways, to maximize the benefit for anyone, anywhere.  But unfortunately, each additional country we ship to requires a painstaking setup process that can take hours of finagling to get right.  It simply isn’t worth it to add 170 countries on the likelihood of a handful of orders per year.

It is possible Amazon.com will make it easy to ship internationally using domestic inventory at some time in the future.  Until that happens, we only ship to the US and Canada.

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New Tri-Ply finder on revereware.org

Our revereware.org eBay Revere Ware listing helper now includes a Tri-Ply category.  It doesn’t sort them by type (sauce pan, skillet, etc.) but there are relatively few Tri-Ply listings on eBay compared to other things.  As an example, our skillet page has over 1,000 items on it, while the Tri-Ply page has only 150.

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Shipping hardware notes

This post might be most interesting to those readers who run a small business.

As a (small) business owner for 18 years now, I’ve learned that it is important to keep an eye on costs.  Employees, even good ones, don’t always pay attention to costs as much as I might as a business owner.  I’ve worked in environments where paying attention to keeping costs down is frowned upon, like a tech startup.  The motto among many tech startups is move fast and break things, and I’m pretty sure this doesn’t include penny pinching.  I’ve also seen people come out of the big corporate environment to a small business and still act like they have all the money in the world to spend.

The bottom line for small businesses is, a dollar not spent is one more dollar earned, and, in a small business you typically work hard for every dollar earned.

Along those lines, when setting up my shipping early on for RevereWareParts.com, I bought used gear at a substantial discount.

  • shipping scale used for $75 vs $400 new
  • label printer used for $70 vs $300 new

Mind you, this was 10 years ago; with the explosion of online selling today, many cheaper options are available.  But also, when dealing with shipping software packages like UPS Worldship, they typically only support a few types of hardware, that tend to be on the more expensive side.

Used items often come with quirks.  The shipping software would occasionally lose connectivity with the scale and it would need to be added again.   And, most annoyingly, the label printer produced marginal quality labels.

I thought this was just a sign of age, and was an unfortunate trade-off for having gotten a well used label printer for much cheaper than a new one.

But a few weeks ago I decided to see if I could get a replacement head or something to fix the problem; 10 years was long enough to put up with it.

Much to my surprise, the website for the printer maker said that one of the causes for poor print quality was low power supply voltage.  Huh?  The Zebra LP2844 (the gold standard for shipping label printers) takes a 20 volt power brick.  Sure enough, mine said 16 volts.  Whomever sold it to me used just used one that fit the plug and seemed to work; it did print after all.  I found a replacement power brick at the proper 20 volts, and like magic, the print quality was perfect.

Perhaps someone will stumble upon this and fix their own Zebra LP 2844 print quality issues like I finally did; would be nice to help someone avoid the issue I had for so long.

I find that when I meet someone who also owns a small business, whatever it is, we often have a lot to talk about.  There are so many challenges to being a small business owner that most of us share, from bureaucratic  and regulatory issues, how to make the best of the tax code, economic cycles, employee issues, sales tax changes, dealing with Amazon.com, how to market your business … the list goes on and on.

Having to deal with technical issues when you don’t have an IT person to back you up, is just another one of the challenges many small businesses face.

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No more Revere Ware warranty replacement

With the silent shuttering of the Revere Ware brand last year, all traces of Revere Ware have been removed from the website of Corelle, the parent company that owns the Revere Ware brand.  You can still try contacting them for warranty issues, but we aren’t hopeful. We’ve heard from some customers that have been told by Corelle that they no longer provide warranty support of any kind for Revere Ware products.

If you do contact them, you might point out that the Revere Ware warranty is still posted on their website (which can be found only through Google as far as we can tell).  Perhaps that will convince them to give you something for your troubles.

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