Here is a graph of our sales for every year since we started.
This cyclical pattern appears in almost every way we measure our business.
- Sales on our website
- Total site traffic
- Sales on Amazon.com
- Google Adwords impressions and clicks
- Number of Revere Ware related items for sale on eBay.
In retail sales, this is exactly what one would call a seasonal sales cycle. From peak (December-January) to trough (June-July) is about double the sales.
With respect to our little part of the retail world, I’ve often wondered why people are twice as interested in Revere Ware related items around the holidays then during the summer and fall.
I have no idea what percentage of our replacement parts are purchased as gifts, vs people buying them for themselves.
In any event, it is in interesting factoid around our business we thought we would share.