Every once-in-a-while I like to play around with Google Trends and see what it can tell me about Revere Ware interest. Here is the interest in the search term “revere ware” since 2004 (the earliest they offer).
So what can we glean from this?
First, clearly Revere Ware is a dying brand. Interest now is about 1/4 of what it was in 2004. But if you look at the last 5 years or so, you can see that the interest in Revere Ware has leveled off and isn’t really declining much anymore. My guess is that the historical original day-to-day Revere Ware users are being replaced now by the nostalgic users and vintage buffs. For example, I didn’t think much about Revere Ware before about the mid-2000’s, and here I am now, neck deep in it.
The second thing is that the search trends very clearly show what we’ve seen for years in terms of our cyclical sales; people are much more interested in Revere Ware around the holidays.
If we include Google Shopping results only, we can clearly see the death of new Revere Ware sales after Corelle abandoned the brand.
If we look at just images searches, we can see it is increasing slightly over time.
This supports the nostalgic interest theory; more people are posting images of Revere Ware to Instagram, etc. If we compare the level of interest in Revere Ware searches with searches for the term “vintage cookware”:
And indeed, interest in the term vintage cookware is slightly increasing over time.
That’s all for now.