About two months ago, we did a post tossing out the theory that Corelle Brands (which World Kitchen, who owns the Revere Ware brand, became last year) looked like they might be preparing to dump the Revere Ware brand. Here is a good indication of why.
Consider their organic search ranking for revereware.com.
Now look at ours.
That’s right, the big company that actually sells the cookware only has 4 times the organic search traffic as we, the little guys that just sell a few replacement parts, do, and going down.
We one multiplied our annual revenue times 4, their revenue would not amount to much at all.
I can see why they might consider dumping the brand.
It does look like they tried to increase their traffic based on paid search around the time that Corelle Brands bought World Kitchen.
But this could be just to drive traffic to their other brands as well.