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The demise of the Revere Ware brand – the insult continues

In the ongoing saga of the thoughtless silent termination of the official Revere Ware brand, I have come across yet another prescient indicator of how little thought actually went into the decision and its aftermath.

If you search for Revere Ware on Google, here is the first result:

This takes you to this page on the Corelle website:

How fitting … it simply no longer exists.  But you can still sign up for Revere news and promotions.  And, rather than revising this page further than the no longer exists message, they left the prior categories of products (Stainless Steel, Hard Anodized, Open Stock, and Sets) and simply replaced the images with stock photos of other Corelle products that don’t at all related to the titles.

And to top it all off, they proudly announce at the top, Revere, since 1801.

Despite the fact that the most iconic Revere Ware products, the copper bottom cookware, was a complete dud as a quality product for the last decade few decades, it is sad that Revere Ware met such a demise, rather than passing the brand on to someone else that might make a better go of it.

5 Responses to The demise of the Revere Ware brand – the insult continues

  1. A Hopki March 11, 2019 at 9:11 pm #

    Love my family Revereware . . . I have my grandmother’s and my mother’s Revereware, and it is the BEST in every way. Thank you for making these parts available.
    AH

  2. Christina Mitchell August 15, 2020 at 6:55 pm #

    Utterly disgusting how World Kitchen grossly abused the great RW brand thru 16 years of producing low-quality, muddled lines. BUT I thought the Copper Confidence Core line of 2016 might revive the brand.

    Aside from the handle rivet head’s being located in the interior, the Copper Confidence line was actually quite good and very reasonably priced. I wonder why it died so quickly. What a stupid mismanaged company!

    • RevereWareParts August 16, 2020 at 7:23 am #

      Yes, I think that line did have the makings of a more modern, and well made bit of cookware. We have some All-Clad cookware that also has large rivets on the interior and they don’t cause too much trouble, but do require a little extra cleaning.

      My guess as to why that line didn’t do well enough for them to keep the Revere Ware brand going is that it wasn’t similar enough to the iconic copper bottom cookware to interest the nostalgic types, and that there are just too many cheap look-alike brands out there that already have a name for themselves among today’s consumers (as opposed to yesterday’s nostalgic types). Think Calphalon and the like. And I think a lot of this type of cheap-ish cookware is sold these days at the Walmarts and Costcos of the world, places which I don’t believe the Copper Confidence line was sold.

      I think basically they gambled that they brand would carry over to a new line and it just didn’t. Revere Ware in the 70’s and 80’s still had the cache to introduce an entirely new line, but in 2010’s, they just didn’t.

  3. Gayle Mayher September 11, 2020 at 1:27 pm #

    I have used Revere pots and pans for a LONG time, married for 48 years. My set of pots an pans are dangerously dancing on my stove top. Please respond with help. I know you still have your warranty, that’s why I always trust my money with Revere. I do expect a reply, hot water should never shake out of pots. It does happen with my whole set. Thank you.

    • RevereWareParts September 11, 2020 at 1:49 pm #

      We actually aren’t the company that makes the cookware. They are gone now as the latest owners of the brand have killed it off. They no longer offer warranty support.

      Your pots are dancing on the stove I’m guessing because you have a glass top stove or some other flat cooking surface, and your pots are no longer flat on the bottom. Revere Ware, because of the propensity for the bottoms to warp if they are overheated and then cooled too quickly, are best used on gas stoves, as they are much more forgiving.

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