When we started selling Revere Ware replacement parts 8 years ago, we bet on the fact that, with an installed base going back to the 40’s, there would be a lot of people passionate about their vintage cookware like we were. In the 9 years since, our business has grown at a moderate but health clip, and in all the ways you might measure the level of interest in all things Revere Ware, interest in the vintage cookware brand has grown considerably.
For example, the number of listings for Revere Ware cookware at any given time has roughly quadrupled in that time period. Similarly, the number of impressions we see for our Adwords ads every month has more than doubled (meaning, people are searching a lot more on Revere Ware related terms).
However, I think the best indication that the vintage Revere Ware brand is seeing a revival is the fact that someone is making new refrigerator magnets out of vintage Revere Ware ads, and they appear to be selling.