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Insight into the cyclical nature of our business

For years, we’ve seen a sales cycle that peaks around the holidays, and troughs in mid-summer.  Everything associated with our business follows this same cycle, so we are pretty sure it represents the level of interest people have in finding replacement parts for their cookware, and not something else.

And then there is this year, the blue line above.  May was our best month we’ve ever had in 11 years, by a significant margin.

My best guess has been that the holidays bore an increase of sentimentality, which caused people to want to refurbish their Revere Ware, or perhaps do it as a gift for a loved one.  I’d also assumed that the increase in sales we are seeing in the last few months is because people have more time on their hands, and are doing things they have long put off.

In casual conversation with my mother yesterday, a very astute woman and practicing certified public accountant, I mentioned the cyclicality of our sales to her.  She immediately came up with the idea that the current sales increase is driven by the fact that people are cooking more now.

That sure make a lot of sense.  People do cook some pretty prominent meals during the holiday months, and people are preparing their own food more now, as we well know.

I tried to find studies about cooking at home (or restaurant sales) versus time of the year, but was unable to find any data to back up the new theory. Still, I like it better than my last theory. 🙂

2 Responses to Insight into the cyclical nature of our business

  1. Mellanie Miller June 16, 2020 at 9:43 am #

    I received my set of Revere ware in 1967 as a wedding gift from my parents. The pans are in great shape, as is my marriage, and I still use them every day! My problem is that we bought a new stove this year with a glass cooktop and the pans are “rounded” on the bottom now and don’t sit flat on the stove top. Any suggestions for me in cooking with them now. They still work, but it takes longer to cook things. It doesn’t seem to matter much how heavy the contents being prepared is while cooking. Thank you for any info you could give me. Sincerely, Mellanie Miller, 574-293-7780, 719 W. Carlton Ave., Elkhart, IN. 46517

    • RevereWareParts June 16, 2020 at 10:04 am #

      Sadly, you likely can’t (or shouldn’t) use your Revere Ware copper bottom cookware with glass top stoves. For starters, as you know, flat surfaces like glass stoves are less than ideal with warped cookware. In addition to the lower heat transmission, they can often warble on the stove by themselves.

      But the nail in the coffin is that copper can stain your glass stove top. According to GE Appliances:

      Copper Bottom pans are also good, but they can leave residues on the cooktop that appear as scratches. These can be removed if cleaned immediately, but do not let a copper-bottom pan boil dry. An overheated copper pot will leave a residue that will permanently stain the cooktop.

      Who among us has not accidentally left a pot to boil dry, so this poses a real risk.

      Sadly, you likely need to find new cookware that is better suited to your new stove top.

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