Looking at the graph of Google searches for the term “Revere Ware” since 2004, you might think interest in the brand is dying a slow death.
But look at the bump on the far right.
Clearly, overall interest in Revere Ware has bottomed out and is now going up again. Impressions for the ad keywords we use on Google Adwords tells an even more encouraging story.
According to the number of impressions, which tracks a wider variety of Revere Ware related searches, interest bottomed out in 2012 and has gone up significantly since then. As another data point, here are the eBay listings graph from our revereware.org site that categorizes eBay Revere Ware auctions.
That goes back to 2009, and the number of listed items has continually gone up, with a huge bump this year. Then there are our sales over the last year.
All I can say is wow! Every month since April has far outperformed prior years, and December was our largest sales month since we started selling replacement parts in 2009. The graph of total revenue per year shows the year over year bump a little clearer.
Our sales have climbed continuously since we started selling parts. The Revere Ware brand may be officially dead, but interest in Revere Ware is far from dead, and experienced quite a revival in 2020.