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The Revere Ware name still pulls people in

I’ve always wondered by our Google advertising cost per click continues to go up over time.  We are the only ones that sell Revere Ware replacement parts, so you would think there isn’t much competition.  But while Revere Ware is no longer sold, the brand still does hold cache at seems, as plenty of large retailers draw people in with the Revere Ware name.  Take this search result for Bed Bath & Beyond:

When you actually go to the page, this is what you see.

None of that is Revere Ware of course.  But perhaps enough people still show interest in the brand that retailers like Bed Bath & Beyond know that some people will come to see if there is actually any for sale, and perhaps end up buying something else.

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